The Amazing Story of How Ratan Tata Built an Empire

He's packing his bags — again. December 2012, when he turns 75, is the third scheduled retirement for Ratan Tata. The Tata Group has been at this inflection point twice earlier, and stepped back both times. In 2002, when Tata was to retire at 65, the Tata Sons board promptly redesignated him non-executive chairman, which meant he could continue for another five years. Three years later, the board upped the retirement age of non-executive directors to 75. The message is clear: Ratan Tata is indispensable. And it's not just the board that feels that way. There were loud cries of support from shareholders at the Tata Steel AGM in August, held soon after the announcement that Tata Sons had created a panel to find Tata's successor. â€Å"We can't lose our ratan (jewel),† said one shareholder, while others asked him to stay on as chairman emeritus. Whether or not he acknowledges it openly, Tata must be feeling vindicated by this public recognition of his worth. When he took over as Tata Group chairman on March 25, 1991, critics were loud and unrestrained in their disapproval and scepticism. Ratan Tata was considered to have gained his position purely on the strength of his surname; he was incompetent, raged opponents both within and outside Bombay House, and he didn't possess an iota of the charisma of his uncle and predecessor, JRD Tata. Nearly 20 years later, Ratan Tata has achieved almost everything on his 1991 agenda. At Rs 3. 46 lakh crore (Rs 3. 46 trillion), Tata Group revenue is 40 times the 1991 level, while net profit has gone up four times.

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On top of the colorful clouds, lays a peaceful palace – a wonderland. A mysterious man glances down at the magic mud; as he moves his huge hand on top of the mud, a fragile figure slowly appears. In a few seconds, as he claps his hands, snaps his fingers, stomps his feet, a-bunch of innocent immaculate lives were created. â€Å" You,† he pointed at the clumsy cow, â€Å" you have to work every day and night and you may only eat green grass. I announce, you will own 50 years of life. † He said in a gentle voice as he hands the cow a red rose with 50 plump petals.The clumsy cow slowly lifted up â€Å"Dear mighty God, if I can only work and not enjoy life, I would rather live for 20 years. † and the clumsy cow pick 30 plump petals from the rose and throws them in the air. The man nods his head, and the cow moss as she leaves. â€Å" You, sir,† he pointed at the mocking monkey â€Å" you have to perform for people and be a clown. I announce, you will h ave 40 years life. † He said in a sympathetic voice, and he handed the mocking monkey a red rose with 40 plump petals. The mocking monkey shouts â€Å" I only want 10 years of life and bye. † The monkey picks 30 plump petals as he jump and leaves the room.The man smiles helplessly and turns to the last creation. â€Å" you, my lovely baby boy, you only need to sleep, to play, to have fun; you will have 10 years to enjoy your life. † The man smiles with love in his eyes and he hands the boy a red rose with 10 plumps petals. The baby boy cheers and dances. A thought creeps into his unspoiled mind. â€Å" My Lord 10 years is not enough to enjoy life, I heard the clumsy cow gave you 30 years back and so did the mocking monkey,† he said innocently with his blinking eyes. â€Å" If you love me, give me those 60 years so I may completely enjoy my life. The man shakes his head and says, â€Å" Whatever you like my child, however, don’t regret. † God summons the fallen flowers and reunites the plump petals to the sweet stem. As time goes by , the baby boy has fun for his first 10 years of his life, works to death for the following 30 years and ends his life with entreating other for 30 more years. The bot views of the world changes as he goes through different stages of his life. He earns his epiphany as he slowly passes away and finally realizes the goodness around him. The boy closed his tired eyes with a angel-like smile on his face as the last petals on the rose slowly fall to the ground.

Article Critique on Responsibilities and Training Needs of

Critique on Responsibilities and Training Needs of paraeducators in Physical Education - Article Example The study also pointed out that 68 out of the 76 paraeducators were keen in receiving training. The areas in which training was desired were activity modifications, attributes of students with disabilities, and knowledge of motor development. An interesting finding that the study has is that less than 50% of the respondents have ever participated in physical education of students. It has been pointed out that the opportunity to participate in physical education through student escort, one-on-ones and cues were not used by this 50%. The participation of paraeducators in student assessments and behavior modification programs were also found to be minimal. Only eight out of the total respondents participated in the above mentioned activities. The major limitation of the study is its sample population size. Though 138 respondents were to participate, only 55 % of them filled in the questionnaires. This makes the sample size very small and thus is not the representative sample of the studied population. Another major lacuna in the research is that the participants were not blinded on the objectives of the research. This would have resulted in biased responses from the participants. As the results of the study implies on the capacity building of the respondents the chances for this are really high. The study limits its scope to the perceived observations on training requirements and responsibilities of paraeducators. These perceptions of the respondents have not been compared with the available literature. This further questions the scientific backing of the research with reference to the topic of the study. The topic suggests a broader research whereas the study has limited its scope to the perceptions of the participants. The study is further limited to the geographical convenience of the researcher. This further limits its scope from providing a holistic view on the larger The study would serve as a good resource for further research in the area. The study

Risk assessment analysis Assignment Example | Topics and Well Written Essays - 750 words

Risk assessment analysis - Assignment Example However, the organization is having many years of operation in the audit sector. The bond of the risk assessments to motivators of shareholder value and objectives is rarely available. Risk assessments can be regulated by rules and regulations such as anti-money embezzlement and internal control over financial reporting. They can in operation due to an organization’s own business development, operational efficiency, and talent nurturing. It is clear from the Vectren corporation audit report that the internal control is integrated framework given by the sponsoring organization committee of the tread commission. The management in charge for the maintenance of effective internal control report entails the management in accordance to internal control over financing details. The main responsibility is expressing the opinion concerning the organizations’ audit. The standards require a proper planning and appropriate performance of the audit to come up with a with a reasonable assurance if there was maintenance of effective internal control over the financial reports. There are aspects of evaluating the dangers that the weakness of a substance exists, assessing and testing the design and operating effectiveness. This provides a reasonable basis of the opinion count (Hester & Harrison, 2007). An organizations’ internal control over financial reporting is a concept structured by supervision of the organizations principal executive and principal financial persons carrying out the same activity. It is always the core activity of personnel, board of directors and management to facilitate provision of assurance concerning the financial reports to be reliable. There is preparation of financial statements for external factors in accordance with accounting rules and regulations. Making sure that the maintenance of records that are

Love the music, what about the musician Research Paper

Love the music, what about the musician - Research Paper Example In addition to this innovation, Liszt brought to his performances a touch of showmanship, at times motioning to the crowd. It’s perhaps these elements that created this popular attention for his music. In addition to making these revolutionary contributions to music during his lifetime, Liszt had a number of tumultuous life events that made him interesting to the general public. In terms of birth, Liszt was from Eastern Europe and later moved to Paris, France, giving him an aura of mystery. Liszt was also indicated to have partaken in a number of amorous affairs that slightly scandalized him among the general public. His relationship with one such woman Marie d'Agoult gained considerable tabloid attention. In addition to being five years his senior, the couple had out-of-wedlock children. D’Agoult would go on to write a gossip novel about her relationship with Liszt. Despite these elements, Liszt was recognized as being an incredibly generous individual. During Lisztâ⠂¬â„¢s lifetime he popularity gained him a sort of mystique that drew individuals to him in strange ways. One such example is a peculiar fascination with his ‘magical’ hands; in these regards, plaster casts were taken of his hands that have survived until the present day. With Liszt’s intriguing and tumultuous existence it should be no surprise that elements of it are reflected in his work. This essay considers Liszt’s work on the symphonic poem ‘Tasso’ in relation to his biographical information. One of the first things one notices about the piece is that it is a symphonic poem, the structure that Liszt is renowned for revolutionizing, a feature that is perhaps reflective of his unique and forward thinking status.

Cooperative Learning and Social Emotional Learning Research Paper

Cooperative Learning and Social Emotional Learning - Research Paper Example He discovered that two aspects in particular the student and student communication and interaction, and also the student and faculty communication and interaction, conveyed the largest influences and subsequently affected the largest majority of typical education results. His work endorsed earlier verdicts from Tinto’s (1989) imperative study on student retention that common and remunerating informal acquaintance with faculty associates is the sole sturdiest predictor of whether a student willingly withdraws from a school. Other analyses also encourage these results. Pascarella and Terenzini (1991) established that peer support is a significant aspect in student attentiveness in school. In the prologue to the Harvard Assessment Seminars: Second Report, Light (1990; 1992) concludes that all the research findings illustrate and point to one main idea which is that the students that get the most of school the happiest and who grow more academically organize their time well includ ing interpersonal activities with fellow students or with faculty members and build substantive academic work. Therefore, the value of amplified communication amidst students and amid students and faculty members ought to be evident. It is evident that technology if used wisely, can magnify the chances for eloquent discussion. Slavin, R. E., Stevens, R. J., & Madden, N. A. (1988). Accommodating Student Diversity in Reading and Writing Instruction A Cooperative Learning Approach.  Remedial and Special Education,  9(1), 60-66. Each student has his/her own learning bravura, individual learning and development speed or linguistic background knowledge. Therefore, the majority of student’s classes involve students with different learning capabilities. In this class settings of institutions such as state funded schools, beginners’ classes are directed towards students who have no previous

Air pollution in china Essay Example | Topics and Well Written Essays - 1750 words

Air pollution in china - Essay Example Indeed, the poor air quality threatens the power of the Chinese Communist Party which derives its authority from its social contract for providing better quality life to the people. The increase in both indoor and outdoor air pollution in China due to rapid industrialization, urbanization and economic growth adversely affects its people’s healthy, ecology and economy, thus the adoption of critical measures to curb the problem. The contributing factor to China’s air pollution is its rapid economic growth, urbanization and industrialization. He, Huo, and Zhang observe the proportion of China’s urban to total population grew from 18% to 31% between 1978 and 1999, this being three times the world’s average during the same period (398). The use of coal as a source of energy has been the main source of anthropogenic air pollution. Even so, Zhang and Smith observe that 60% of the population still lives in rural areas (848). This population uses biomass, which mainly includes crop residues and wood, in simple stoves. Thus, while the urban population heavily depends on coal for energy, the rural population depends on biomass. As such, China faces the problem of both indoor and outdoor air pollution. Despite the improvement in environmental protection requirements that have improved China’s air quality in the past decade as observed by Liu et al., the issue still remains a critical chall enge (281). SO2 and total suspended particulates, TSP, still remain ten times more concentrated in China’s air than recommended by the World Health Organization. Thus, it would be beneficial to understand the sources of this. The indoor air pollution in China is attributed to the rural population’s reliance on biomass as the source of household energy. Zhang and Smith observe that 80% of the energy that the rural households consumed in 2003 was from biomass, that is mainly wood and crop residues

The effectiveness of abstinence-only sex education Essay

The effectiveness of abstinence-only sex education - Essay Example It promotes sexual refrain from indulgence before marriage and does not include discussion over contraceptive methods. (â€Å"Abstinence-Only Sex Education†, 2011). The abstinence-only sex education views abstinence from sexual intercourse as the best way to control sexual health. (â€Å"Abstinence and Sex Education†, n.d.) It shares the fundamental use of teaching social, health and psychological gains, which can be realized by refraining from indulgence in sexual acts. Bearing children at a young age is both harmful for the baby as well as the parents and society. It promotes the abstinence from alcohol and drug abusing which leads to increased desire for sexual intercourses. It also teaches one to acquire self-sufficiency before indulging into any type of sexual activity. (â€Å"Abstinence and Sex Education†, n.d.) The combined education based on both abstinence and comprehensive based is often referred as abstinence plus. (â€Å"Abstinence and Sex Educationà ¢â‚¬ , n.d.) Abstinence-only sex education is found to be losing control in the recent years. This type of education is a faulty or negative view of contraception. It is required to provide consumers with inaccurate information and the teenagers are perceptive consumers. (Thomas, 2009) Education on sexuality is a hot button topic in schools and is associated with the social and parental interpretation of wrong or right and with the people’s sensitivity towards religious and personal autonomy. Pelvic inflammatory diseases are a consequence of untreated or inefficiently treated reproductive tract diseases. It is responsible for sterility and impotency amongst woman and can lead to ectopic pregnancies, cancers of reproductive tract, abortions and stillbirths. (Collins, Alagiri & Summers, 2002) The prime reason why teens do not opt for the use of contraception is due to alcohol and drug abuse. A reciprocally faithful monogamous sexual relationship in the context of marriage is t he expected benchmark of sexual acts. Outside the context of wedding sexual activity is likely to have negative psychological and physical effects. (Collins, Alagiri & Summers, 2002) The affected youth may include sexually experiences teens, sexually abused teens, homeless and runaway teens, gay and lesbian youth as well. The gay, lesbian and bisexual teens face other consequences as well, as harassment and violence and finally they tend to commit mass suicide. Bisexuals are abandoned by their family members and are deprived of both public and private health care systems. (Collins, Alagiri & Summers, 2002) In most countries the homosexuals, bisexuals and transgender youths (LGBT) are often neglected in sex education classes, which include lack of discussion regarding manual, oral, and anal sex practices in regards of different risks for contracting deadly reproductive tract diseases. (â€Å"Sex Education†, 2011) STATISTICAL DATA OF IMPACT OF ABSTINENCE-ONLY SEX EDUCATION OVER PEOPLE The University of Pennsylvania published the fact that only one third of sixth-seventh grade adolescents who studied abstinence-only sex education had sexual intercourses in the next two years. The study is called â€Å"game changing† by proponents of abstinence-only sex education. (â€Å"Abstinence-Only Sex Education†, 2011) Abstinence and comprehensive based approaches of sex education can be combined to have increased impact on people. (â€Å"

Water Report on Jakarta Essay Example for Free

Water Report on Jakarta Essay I am writing to you regarding water supplies for the residents in Jakarta. There are shortages of clean water around the area and residents have to walk miles away to get water for their businesses and family. However the local people want something closer so they don’t have to travel that extra mile. There are two options in which we can help there people in Jakarta: Option one is having a Global water company. (Global Water Company is when you have a contract and you pay for the amount of water you use. ) Option two is having water co-operative. (Water co-operative is when the members are the owners and they have the have a voice in the control of the organization, and the majority of the rules.) Having visited Jakarta I outline the benefits and drawbacks for residents and businesses. A mother, Andina Hamid has to travel miles for clean water for food, bathing, cleaning and so on. An ice-cream seller, Ali Firhand needs water for his businesses for making the ice-cream and also needs water for his family. One time Ali was unable to get hold of clean water and so he had no chose but to make his ice-cream with to water otherwise he would loose his businesses, however the next day all his costumers had complaints about stomach problems due to unclean water. Wisnu Wijaya is a food and drinks seller and she also needs clean water for her food and for hygiene. She needs clean water to make her food and drinks. However if she doesn’t have clean water so she would loose her costumers and loose her business. Finally a business man, Reynard Hanoppo who runs a furniture shop, has more than enough water. He has running taps at home and he has a swimming pool and was never short of water. The advantages and drawbacks for option one, the Global Water Company for the people above are: Andina Hamid who is mother would benefit from the Global Water Company because it would provide Andina and her family with fresh clean water and would improve health and hygiene conditions. However she would suffer when her contract with the company expires and she wouldn’t have anything to turn on to. Ali Firhand, an ice-cream seller would gain from the Global Water Company because it can work with local residents to improve health conditions and would provide him with clean water. However the same goes for him when the water company’s contract expires there may be problems to face with keeping the water system going. Wisnu Wijaya, a food and drinks seller would benefit from the company because she would only pay for the amount of water she uses and it would be safe as she knows it is clean. However it is a disadvantage as well because private water companies could take on the costs of laying the pipes and connecting to the homes to it main pipes and this may increase the cost. Reynard Hanoppo, a business man would benefit from the Global water company because the more water he uses the cheaper I would be, so piped water would be particularly good news for people who have a lot of water. However the same goes for him when the water company’s contract expires. The advantages and drawbacks for option two, the Water Co-operative for the residents in Jakarta are: Andina Hamid who is mother would benefit from the Water Co-operative because it would the people in Jakarta may get along better if they work together as part of a co-operative. However the commercial taps would be more expressive because you would have to dig massive holes in the ground for the pipes to carry the water to the homes. Ali Firhand, an ice-cream seller would gain from the Water Co-operative because it would be easier to look after and it would be good for the future. Though Ali may have to boil the water to kill the germs and bacteria so he could use the water for his ice-cream. Wisnu Wijaya, a food and drinks seller would benefit from the Water Co-operative because it would last longer and it is stronger. She also knows she will never get let down by the Water Co-operative than she might do with the Global Water company if her contract expires with them. However she may have to pay more for the water if she wants taps and so on. Reynard Hanoppo, a business man would benefit from the Water Co-operative because there would be water there for him 24 hours a day, through some of his water may be unclean and could get ill from it.   Keeping the things above in mind my suggestion are on the Global Water Company would be beneficial in the interest of Jakarta people. As a weakness of water cooperation could be that the mass of members may lose interest in running the organization and let a small group take it over and manage it for their own benefit. Also with the Global Water Company you would have no worries as there would always be 100% of clean water unlike the co-operative. The only drawback being is the renewal of the contract, however there is always going to be a demand of water.

Psychology Debate Essay Example for Free

Psychology Debate Essay Psychology is a human science and should thereby leave the study of biology to the biologists. Psychology, as defined by the APA is, ‘the study of the mind and behaviour’(APA, 2013), this definition states that psychology is indeed separate to that of biology as biology by definition is ‘the branch of science concerned with the structure, function, growth, evolution, and distribution of living and non-living organisms’ (biology online, 2013), this implies that the two are indeed two different disciplines which do not require interaction, as they are simply focusing on different things. A good example of the two disciplines being separate, is psychoanalysis. Psychoanalysis, a method of therapy developed by Freud and still used widely today, focuses on the subconscious and says that mental illness is caused by underlying traumas, repressed memories and unconscious desires. If these are brought to the surface, by the patient verbalising under hypnosis of these repressed, unconscious and underlying issues, it is thought that by uncovering them they will find answers. Psychoanalysis has no foundations in biology and even as it has been expanded upon by people such as Adler and Jung, still does not believe that biology is relevant to psychology (Kandel, 1999). The simple fact that they are, still to this day, separate disciplines again reinforces that they are separate spheres of study and should remain that way. AGAINST: Psychologists need an understanding of biology in order to treat patients, and understand concepts fully.  Psychology could not be practiced if it was not for the fundamental biology that sets human beings apart from any other species. An understanding of the brain, body and how they function and there interactions and co-existence with psychological concepts such as mood, personality, emotions are integral and in fact, psychology needs a biological foundation and understanding to even begin to interpret psychological concepts (Weiten, 1992). When taking a closer look at the definitions mentioned previously, they both study life. Since biology is the study of life psychology fits into this definition as psychologists too study life. In saying that, the study of life should not be left up to the biologists as they are typically concerned with the structure, function, growth, evolution and distribution of living and non-living organisms, whereas psychologists look deeper into the study of life, not just seeing it as a science but seeing it as an avenue to help and better people’s lives through understanding the fundamental biological workings of the brain. But without an understanding of the human brain and body and how it functions psychologists would not be able to put these two disciplines together to achieve their outcomes. It is crucial for a psychologist to understand the work of biology in order to be an effective psychologist. Without a biological basis, there would be no way that psychology would even be a pro-active discipline. Diagnosing a patient today, requires the psychologist to be able to understand the biological forces which influence behaviour (Weiten, 1992).

Blooms Taxonomy Cognitive Domain

Blooms Taxonomy Cognitive Domain Blooms taxonomy, created by Benjamin Bloom is an arrangement of learning objectives within the education sector for classifying and categorising levels of intellectual understanding which usually takes place in a classroom setting. Bloom Taxonomy consists of three specific domains known as: the cognitive, psychomotor, and affective. Benjamin Bloom identified a hierarchy of six various levels within the cognitive domain. The cognitive domain comprises of knowledge and the development of intellectual skills which includes the recall or recognition of procedural patterns, concepts, and specific facts which play a major role in to the development of skills and intellectual capabilities. There are six major categories in the cognitive domain which are sub-divided and put in order of sophistication based on the mental process involved, the hierarchy starts from the simplest and ranges up to the most complex. Blooms Taxonomy six level hierarchies derives around the fact that in order for an individual to reach the most difficult and complex of category they must master the simplest of the categorys before the next ones can take place. Below are the six sub-divided categories of the cognitive domain which compromise of knowledge, comprehension, application, analysis, synthesis, and evaluation. Knowledge is the first and lowest level in the hierarchy of learning outcomes in the cognitive domain. In the cognitive domain knowledge is accumulated by the remembrance of previously learnt material. This will involve instantly bringing up previously learnt material to ones mind. The remembrance of learnt material is considered to be the simplest category in the cognitive domain. Comprehension, the second category in the cognitive domain is defined as the ability to grasp the meaning of material. Comprehension of materials focusses on translating material from one form to another i.e. (words to numbers), by explaining, summarising or interpreting material. Particularly in a Higher educational setting comprehension is the tool which is enables students to further their studies, in order to expand one must grasp the meaning of the material he/she might be studying. These learning outcomes go beyond the simple remembrance of material, and represent the lowest level of understanding. Application in the cognitive domain is defined as the ability to apply and use previously learnt material in new situations. At this stage it is time to apply what you have learnt and understood, and apply it to novel situations or in cases in higher education exams/tests. Learning outcomes in this area require a higher level of understanding than those under comprehension. Analysis the fourth category in the cognitive domain refers to the ability to break down material into its component so that its structure may be understood. This may include the identification of various parts, and recognition of the organisational principles involved. At this level in the cognitive domain learning outcomes here represent a higher intellectual level this is mostly because it requires a higher understanding of both the content and the structural form of the material. Synthesis- at this stage in the cognitive domain we compose a structure or pattern from various elements. I.e. putting parts or segments together to form a complete whole, with high emphasis on creating a new structure. For example in a higher education setting a student might put various methods of revision to perfect or improve the chances of getting the maximum marks in their exam. Evaluation- The final and most complex category in the cognitive domain is evaluation. In this category we look upon the ability to judge the value of material. At this stage judgments are based on a certain criteria. Our Judgments may be based on internal criteria or external criteria. The learning outcome in this category is at its most highest because it contains elements from each category in the cognitive domain. Observing the six categories of the cognitive domain in Blooms Taxonomy has given me great insight of how each of these categories falls within the pathway of a programme of study in higher education. Category one (Knowledge) is not only vital part in a higher education setting, but it applies to almost any situation. Knowledge falls well within the stepping stones in higher education because to complete various tasks in a higher education setting some insight is necessary as to what tasks you may be undertaking. Category two, three and four (Comprehension, Application and Analysis) are also an essential because in order to apply material it has to be first correctly understood. For example in order for one to achieve high marks in his/her exams the syllabus has to be correctly understood before it can be applied actually in an exam. The two final and most complex categories within the cognitive domain do verily apply in a higher educational setting, this is because in life many aspe cts do not go to plan. Evaluation is critical in all tasks we may undertake in higher education. This is because in order to better something an evaluative process should ideally take place this is because at this stage in the cognitive domain you have certain set criteria as to what everything should be based on. So if your tasks do not meet your standard an evaluation process will take place as to what could be done so that this particular task meets your determined criteria. I consider myself to be at the (Application) stage in the cognitive domain, this is mostly because I can easily understand and apply the material. Plagiarism Plagiarism is defined as the practice of taking someone elses work or ideas and passing them off as ones own. There are many forms of plagiarism however the two distinct types of plagiarism are intentional and unintentional. Intentional plagiarism is when an individual understands he/she is fully plagiarising however still proceed to do so. However unintentional plagiarism is deemed as plagiarism, when an individual does not understand they are plagiarising as they may have a poor understanding of what constitutes as plagiarism, and they maybe incorrectly placing citations. There are many acts that one might constitute as plagiarism both intentional and unintentional. Below I will present a list of acts that are considered or are deemed as plagiarism. The first act of intentional plagiarism is where an individual might pay certain essay bank on the internet to complete their assignments for you. This is a serious case of intentional plagiarism; this is because hiring a company do you work. Implies that the work is practically someone elses and you had no intent of actually completing the work yourself so you deliberately plagiarised. Another act of intentional plagiarism is when an individual deliberately copies text or passages from class peers, colleagues or friends without their knowledge or consent. This is deemed to be intentional plagiarism because reproducing a piece of work which is exactly the same as another person is stealing especially without their consent. Plagiarism has been an ever increasing problem, especially due to the quick and easy access to various passages and text over the world within a click of a button. One particular act deemed as intentional plagiarism is when an individual deliberately copies a passage of text and then rearranges the word so it seems as if it his own work. This form of plagiarism is one of the most common and wide spread. One form of unintentional plagiarism is paraphrasing without citing, this is when an individual rearranges the sentence to have the same meaning however they forget to reference it accordingly. Another form of unintentional plagiarism is building on someones thoughts or ideas without correctly inserting a citation There are many various ways one can follow in order to prevent plagiarism both intentional unintentional. In order to prevent unintentional plagiarism one should correctly paraphrase and add citations correctly. Furthermore in order to prevent intentional to avoid unintentional plagiarism print screen the webpage so that even though the webpage may be removed one still has proof that the webpage existed so therefore this will prevent being accused of plagiarism. Harvard Referencing System The Harvard referencing system also known as parenthetical referencing is one form of a citation style. Referencing is a system that allows you to acknowledge your source, i.e. whenever a secondary persons ideas, theories, quotes, facts or any other evidence and information used, references have to be made to acknowledge the fact information has been used. Referencing is also used to give credit to its author and to help readers of your work to find the original source of information or ideas that you have used. Citation is used particularly in higher education and in other forms in an academic setting. Below are two examples of Harvard referencing one example is from a book and the other example is from a website: Example of Harvard Referencing of a website WILLIAMS, R., 2010. Universities and hit by industrial action [online]. Available: http://www.guardian.co.uk/education/2010/may/06/cutsandclosures-middlesexuniversity [accessed 6 May 2010] Example of Harvard Referencing of a book from a single author Stevens (1996, p.2) pointed out that referencing is a skill all students should develop. Harvard Referencing slightly differs from a website to other sources. Below I will explain how the Harvard system works. If you look above at example 1 you will firstly notice the name of the author. The author is the first step in referencing the Harvard way; if the name of the author is not given then the provider of the website should be used as the substitute to the author. The following step is to now add the date, the date is usually found next to the authors name, the date is usually when the author first published his article. Once the name of the author and date has been added you now have to follow by adding the title of the website so in this case the title was Universities and hit by industrial action. If you can see above the title is in italics, the title which is used by the website should be placed in italics. The next step is to now actually add the websites URL address which in this case is http://www.guardian.co.uk/education/2010/may/06/cutsandclosures-middlesexuni versity. The URL address is the actual location were you obtained the passage or text. Following the URL address, the date you viewed the website has to places in square brackets last. This ideally represents when you viewed the article in case the article is removed or edited along the way.

A Freudian Reading of Hawthornes Young Goodman Brown Essay -- Young G

A Freudian Reading of Young Goodman Brown      Ã‚  Ã‚  Ã‚   Incredibly, Nathaniel Hawthorne, wrote about concepts that Freud clinically proved later on. Much like Freud, Hawthorne analyzes in his tale Young Goodman Brown the same premises for which Freud is the epitome. Thus, one encounters the issues of the opposite effect that social restraint has on society, despite its purpose, as well as the unconsciousness versus consciousness in this text, together with their crucial parts - the id, superego and ego, and the issues of the libido.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Freud concluded that many of people's desires and memories are repressed because of the powerful social taboos attached to certain sexual impulses. In cases of extreme repression, the worst outcome happens. Goodman's desire becomes obsession (Hawthorne 144). Hence, disgusted by and despising social restrain due to the Puritan taboos about natural impulses, comes Hawthorne's premise (much like Freud's) that social restraint makes people rebel against their natural instincts later in life. Therefore, different individuals choose the wrong path in life or live restless in imbalance for the rest of their lives with uncertainty. Analogous and pertaining to the previous premise, Goodman Brown's superego overpowers his id, and as a result he manages to resist the diabolical side of life, yet he still lives the rest of his life in a psychological unrest and confusion. Perhaps by restating the ultimate consequence of the tyrannous superego dominati ng the id, the author tries to make sure once again that the reader comprehends the seriousness of (which underlines) the ultimate negative effect social restrain has on an individual.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Goodman Brown's journey to the diabolical forest sy... ... Apseloff, Stanford and Apseloff, Marilyn. "'Young Goodman Brown': The Goodman." American Notes and Queries, 20 (1982): 7-8. Connoly, Thomas E. American Literature, XXVIII, 370-75. Easterley, Joan Elizabeth. "Lachrymal imagery in Hawtorne's 'Young Goodman Brown'." Studies in Short Fiction, Summer91, Vol.28 Issue 3, p339, 5p. Ellis, Robert. "Young Goodman Brown." Master Plots II. Ed. Frank Magill. 5 vols. New York: Salem Press, 1986. 5: 2737-40. Fogle, Richard, H. Hawthorn's Fiction: The Light and the Dark. Oklahoma. University of Oklahoma Press, 1964. Hawthorne, Nathaniel. "Young Goodman Brown" An Introduction to Reading and Writing. Ed. Alison Reeves. New Jersey: Prentice Hall, 1995. Shear, Walter. "Cultural fate and social freedom in three American short stories." Studies in Short Fiction, fall 92, Vol. 29 Issue 4, p543, 7p.      

The Apostle Paul Essay -- Religion, New Testament

Harris calls Paul â€Å"the most influential apostle and missionary of the mid-first-century CE church and author of seven to nine New Testament letters† (H G-33). It would be quite an accolade to receive such recognition, but what makes it even more remarkable is that Paul, or Saul, (Saul was his Judean name and Paul was his Roman name (footnotes B 1943)) originally persecuted the ekklesia or â€Å"church†. Paul went from persecuting the ekklesia or â€Å"church† to being its â€Å"most influential apostle and missionary†. Why and how did Paul make such a drastic change? The answer to the question can be found in various books of the New Testament including some of the letters that Paul wrote. This answer also aids in the explanation of how and why Paul argue with the Ioudaioi. Ioudaioi was the name given to the people of Judah after Alexander the Great conquered Judah in 333 BCE. Judah was originally one of the twelve tribes of Israel, and was the name for the southern kingdom after Israel split in 922 BCE after the death of King Solomon. The term Ioudaioi is often mistranslated from Greek as Jews. In contrast, it should be properly translated as Judeans. The Ioudaioi came from or lived in the land of Judea (Ioudaia). Paul never claimed to be Judean (or an Ioudaios in Greek), but rather identified himself as an Israelite from the tribe of Benjamin and as a former Pharisee (Philippians 3:5). The Pharisees were one of the four major political parties that came into to being after the Hasmoneans claimed the position of High Priest, around 150 BCE. They were the largest party and had great influence over the Ioudaioi on issues of religion; they accepted the Tanakh and oral Torah as necessities to be followed (H 301). In addition to being a Pharisee... ...rdance with the scriptures, and that he was buried, and that he was raised on the third day in accordance with the scriptures†. On the road to Damascus, Paul received a calling to become â€Å"an instrument whom [YHWH] chose to bring my name before Gentiles [ethne or â€Å"nations†] and kings and before the people of Israel† (Acts 9:15). The Ioudaioi or Judeans would be considered as part of the people of Israel. Therefore, Paul had the responsibility to persuade the Ioudaioi that justice and salvation come about through Jesus Christ alone (Romans 5:12-21). A lot of the Ioudaioi believed that justice is obtained through following nomos or â€Å"law or custom†. Paul debated with the Ioudaioi in order to successfully persuade them to believe his viewpoint. This was done by means of his three missionary trips (H G-33) and by him writing letters to the ekklesia in various cities.

An Ethical Issue in Human Behavioral Pharmacology

An ethical issue in human behavioral pharmacology is the methodological one. The control group is a control condition that scientist use to see whether the drug they are investigating is really causing an effect on a person or persons through the control group. The placebo control is when psycho-pharmacology is essential to determining the pharmacological drugs effect that arose from long ago, when placebo effects were being discovered. A lot of how a drug affects a person is really in their belief of how the drug they are taking will influence their over all. I believe if you tell yourself, I will get a high from this medication, the mind accepts this and you have programmed yourself to believe, I will and the person does. I also believe if we tell ourselves, â€Å"This isn't going to really help me, it will not. † There are the experiments of participants that are told they may or may not get the actual drug some do and some don’t. The double-blind method according to their beliefs and expectancies can certainly affect the results of the study. The person who administers the drug will have expectancies about the drug, the person receiving the drug will have their belief about the drug, the drug with its actual effect is still under drug research. the professionals are still so skeptical about so many drugs and their affects on people. So placebo controls are definitely needed to interact with groups of people and see whether or not the drug really is needed for a person, if it is really working for their situation of illness at hand. I think there has been so much medication given to people when really, they didn't even really need it at all. Once the drugs is into their system and they get hooked, that person's life is destroyed and sometimes I think it was so uncalled for. Placebo Controls is really needed so much more in our drug administration. It seems every time you look at a physician, it's a super list of med. We definitely need more placebo controls. I encourage this all the way. If not a proven fact a person really needs drugs, then not to dispense any at all, our world would be in such a better shape.

Environment Day Essay

It gives me great pleasure to address you on this World Environment Day 2014. World Environment Day is commemorated worldwide each year under the direction of the United Nations to heighten public awareness of the environment. In recent times, the need to promote more earth friendly practices in order to maintain the health of our planet has come to the forefront, as world nations struggle to reverse the present trend of climate change. The World Environment Day is a reminder to show our gratefulness to Mother Nature, which sustains all forms of life. This is the day to focus our thoughts and our energies to make collective efforts towards protecting the environment. India has rich traditional knowledge and wisdom in the conservation of nature and natural resources. Religious beliefs, culture and folklore have together treated nature and environment with sanctity. Conservation and protection of environment and love for nature have always been part and parcel of Indian ethos and cultu re. Thank you all. Have a nice day. It gives me great pleasure to address you on this World Environment Day 2014. World Environment Day is commemorated worldwide each year under the direction of the United Nations to heighten public awareness of the environment. In recent times, the need to promote more earth friendly practices in order to maintain the health of our planet has come to the forefront, as world nations struggle to reverse the present trend of climate change. The World Environment Day is a reminder to show our gratefulness to Mother Nature, which sustains all forms of life. This is the day to focus our thoughts and our energies to make collective efforts towards protecting the environment. India has rich traditional knowledge and wisdom in the conservation of nature and natural resources. Religious beliefs, culture and folklore have together treated nature and environment with sanctity. Conservation and protection of environment and love for nature have always been part and parcel of Indian ethos and cultu re. Thank you all. Have a nice day. It gives me great pleasure to address you on this World Environment Day 2014. World Environment Day is commemorated worldwide each year under the direction of the United Nations to heighten public awareness of the  environment. In recent times, the need to promote more earth friendly practices in order to maintain the health of our planet has come to the forefront, as world nations struggle to reverse the present trend of climate change. The World Environment Day is a reminder to show our gratefulness to Mother Nature, which sustains all forms of life. This is the day to focus our thoughts and our energies to make collective efforts towards protecting the environment. India has rich traditional knowledge and wisdom in the conservation of nature and natural resources. Religious beliefs, culture and folklore have together treated nature and environment with sanctity. Conservation and protection of environment and love for nature have always been part and parcel of Indian ethos and cu lture. Thank you all. Have a nice day.

Product Summary Essay

The commercialization of the internet proves to be a major opportunity of for business organizations in the global arena. It should be noted that this technology has allowed the creation of new business model where companies can become more efficient and generate more revenue by establishing online presence. The internet has become a venue where sellers and buyers meet for purchases. Some business organizations have opted to augment their brick and mortar strategies by having online outlets while still others have opted to solely operate online. Perhaps three of the most successful business organizations which utilized the advancement of internet technology are retailers like eBay, Amazon, and Walmart. All these industry players have gained the reputation of being the top in internet retailing both in the number of visitors and the amount of sales generated.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If I am given the chance to be a competitor of these giant retailers, I will utilize the individual strengths which they display while staying away from their weaknesses. In order to avoid direct competition from these already established players, I will specialize catering to a small segment instead of going after the whole market. This will help me in building the right image for the company and establishing public awareness for the product and service that I would offer.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   eBay represents one of the purest market in the world today where buyers and sellers can directly transact with each other. The website is a very good place to buy products because buyers and sellers can negotiate on the price, payment, and other service. However, I believe that an online retailer should have a fixed price and rules when dealing with its customers. Before entering a transaction, the customer should be adequately informed on the price which is most acceptable in the exchange of product and service. The establishment of a fixed system of payment, delivery, and price will eliminate the necessity of having to answer queries for each customer when they find details to be unclear. However, I will consider the user-friendly and frequently upgraded website of the company in order to attract buyers.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Amazon is remarkable because of its being purely an online entity. What I will adopt with this company is its system of recording customers’ details which they can use in their future purchases. I believe that this is a very much essential value-added feature because it really makes customer more convenient as they don’t need to type information again and again. Amazon should also be applauded for its customers’ reviews which aids prospective buyers in making their purchase decisions. I will integrate this when putting up an online retailing entity.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Walmart is known as the market leader when it comes to price and quality. The company also extends this in its website which showcases all its affordable products. The website of the company is very extensive almost comprising its entire product line which it has in store. What I like about Walmart is the warmth of experience even in online shopping. Customer service is still very remarkable and consistent both in its outlet and its online store. This consistency makes shopping very relaxing in an online marketspace where customer emotions are not often considered. References Kotler, P 2002, Marketing Management, Prentice Hall: New Jersey

Grapes of Wrath (Sin&Virtue) Essay

Through out John Steinbeck’s controversial novel, The Grapes of Wrath, the protagonist are faced with a daunting idea; that there is no ‘good’ and ‘bad’ forces in the world. Grapes of Wrath was published in an era filled with discrimination, hate, and fear directed at the fleeing â€Å"Okies†; in the early 1930’s the midwestern states where decimated by a foreseen but still devastating Dust Bowl. The reader joins the main characters, the Joad family, as they travel across the country hoping for work in a foreign state; California. Through out their trip they seem to come to believe that â€Å"there ain’t no sin and there ain’t no virtue† just people doing what people do. Yet the more they seem to believe this, the more the reader begins to see that there is in-fact a drastic flaw in their ideology. People do do horrible and good things, but those are what prove that Sin and Virtue do exist. The Joad family are, as a whole, virtuous. Although they sin frequently in during the course of the novel, they are not unscrupulous people. They prove throughout the novel that you can still be virtuous and be a sinner, that these two things do exist. When Tom Joad attacks a man for killing Jim Casey he â€Å"bust[s] his head†¦Ã¢â‚¬ (pg. 532), and although his action of killing the man may not be virtuous, the fact that he was trying to defend a friend was. Another character that is virtuous, although he doesn’t believe in virtue or sin, is Jim Casey. He takes the blame when a man talks back to a police officer, in order to save the Joads when Tom helps the man. (p.g. 362) And for all that virtue the reader witnesses by the dirty, dubiousâ€Å"Okies†, sin is still seen in the good upstanding citizens of this novel. Steinbeck portrays the Migrant farmers as a bath of misunderstood wanderers, while describing the local citizens as hostile assailants. The police always seem to be out to get the farmers, and the the average man and woman turn their back’s on their struggles. Strikes are constantly being broken that could help the farmers survive, and the lack of support migrants receive in this time period cripple any chance the â€Å"Okies† have at feeding their families and surviving their ordeal. At government run camps, created to help the abused farmers, local towns try to destroy the camps that they believe are killing their livelihood. Most people sin in this book simply by the way the treat the non-natives, ignoring their fellow man in their time of need. And while men like the kind truck driver, buying candy for poor children, can be found they are extremely rare. The idea that sin and virtue don’t exist is truly ridiculous. Both can be found in every aspect of life, and are deeply rooted in the core of this book. John Steinbeck uses the characters arguments of the lack of theses things to expose the truth. That all actions are based from sin and virtue.

Airasia Assessment †Opportunities And Perspectives

Airasia Assessment – Opportunities And Perspectives Tony Fernandes bodies an obligation toward the awareness which alters the apparition in realism. He craving to jump a little-price carrier company and then he makes the good hallucination of the company to lease everyone can hover in realism. Therefore, AirAsia has unceasingly hurled little-cost advertising letters to allow clienteles to like little-cost trips to different chairs. AirAsia’s charges are meaningfully subordinate than other carrier service earners and the websites charges are also inexpensive than the visible-line kiosk fee and gift free stalls raise to give the customers break to like and also for those who cannot give the fee. It is to do the idea everyone can soar in truth. Moreover, he broke the order and cheered employees to tell ready and breakdown the dividers. For example, he sit down in an exposed ground strategy with his employees and also directed his interaction number to his staffs so they can just song, e-mail and text him right and crack it quickly without go through any subdivision. Even the bottommost graded approved can interaction him right through his telephone number, which wealth he gives everyone as like and keen to see their wants. In Edgar Schein’s model, there are three separate planes can detect organizational nation. Firstly any perceptible, explicit or orally identifiable fundamentals that comprise in item in an organization. In AirAsia, their key dye is red which meant with valor and lust. Their new even is look like a vying team Pit Stop Girls, while the other one is a red, meek stock flight uniform that gives weekend rest rovers a calm feel. AirAsia also offers exceptional plans for expecting fares and babies that would flying aboard. Next is the price that founds the organizational nation. In AirAsia, they worth the formation of little-price, extensive-two parts while upholding the excellence of service for tall-tutorial carriers and providing in height-rate and fact-to-fact networks for extended-drag services. The third is the supposed standards of the employees which cannot be unrushed but do make a change to the nation of the organization. In AirAsia, they run a truly good deal and cooperatio n. Sort meek practices to amenities and make available aid to customers in must. A typical of nation that is based on 4 changed natures of organizations had been fashioned by Deal and Kennedy. Each of them concentrations on the hurry at which the organization accepts reaction in the form of loots for members and the near of risks occupied. Deal and Kennedy’s nation that spasms to AirAsia are labor-hard, drama-hard nation, wager-the company nation. The nation of labor-hard, drama-hard has speedy response and low peril which ensuing in strain from assignment rather than doubt. This nation has described high-talking rebirth will be leaded by tall-speed act. AirAsia squat-price cost and cheap vouchers may obtain a lot of draw from many people, follow-on in a fat number of customers. They need to fix any edict usual and distinct care from the customers alone. On the other hand, wager-the company nation has gentle feedback and tall peril which ensuing in strain from tall peril and stay before expressive if actions have remunerated off. The extended opinion is oc cupied, but then did a lot of effort to brand sure belongings go as deliberate. In every carrier company, judgment is actually imperative. If it is late for an extensive period, it will touch the customer and finish with the buyers regret. Employees in AirAsia must exertion firm to improvement the faith of their customers and receive bootees for employees of the month. Moreover, every carrier company former mandatory to familiarize with the customer’s nation. For instance, AirAsia encountered a problematic where many Muslim females from the Middle East criticized that AirAsia attractive unchanging. Concerning organizational building to organizational nation is propagated by Charles Handy. The described nation that spasms with AirAsia are Task nation. Task nation in AirAsia can be defined as where lineups such as the waitperson and the trial to solve definite difficulties. Control is consequential from the team with the know-how to achieve tasks. AirAsia uses a minor team style, with extremely competent employees who study in their field of know-how. Kim Cameron and Robert Quin made an investigation on organizational efficacy and achievement. Cheap value creates division, such as tractability and solidity, as well as interior and outside attention, which are most significant in defining organizational achievement. AirAsia is best suited to Marketplace nation and Coterie nation, where the leaders modest workroom likes hard motorists and welcoming workrooms, where bests act like daddy statistics. It can be understood from their dream and assignment. Their box is to become the chie f low-fee carrier in Asia whereas maintaining the highest quality product using machinery to cut fee to the best company whereby employees are preserved as part of a big household, create a worldwide acknowledged ASEAN badge and portion 3 billion people who are presently underserved with tall deprived connectivity and tall prices. As conclusion, AirAsia Berhad will be the best carrier company due to offering the inexpensive price vouchers and complete the dream of everyone can hover around the world. A good control style touches the entire company and employees to become encourage and invent. Tony Fernandes has positively functional all the four magnitudes of the transformational headship in the carrier business. We believe that AirAsia will be the efficacious carrier company and consider a worldwide acknowledged ASEAN badge.

Muslims and Arabs in American Society Coursework - 2

Muslims and Arabs in American Society - Coursework Example Steps have been taken to alter American perceptions about Muslim and Arab community in order to strengthen mutual interests and respect, and crack the code for understanding and communication with the Muslim and Arab groups. Now, by abandoning unpopular policies and with a difference in manner and style, focusing on the priorities of Muslim and Arab groups has become highly important for US public diplomacy department (Greco). Arabs and Muslims in America have been subjected to prejudice and hate crimes following the post 9/11 conflict between US and Muslim world. Mysteriousness, religious extremism, and cultural backwardness are the characteristics of orientalism, which are associated with American Muslims and Arabs (Jayne). Orientalism and prejudice together foment crime and hate between Muslims and Christian community in America. It should be understood on individual level that not all Muslims hold the same negative grudges against Americans, so they should be spared from hate cri mes targeted at American Muslim groups, and children should also be taught how to tolerate different religions and cultures.

American Exceptionalism Essay Example | Topics and Well Written Essays - 1500 words

American Exceptionalism - Essay Example The untold story of America is bit different as America was founded upon the principles of freedom. America’s tradition to build upon opportunity has been the pinnacle point that has made it exceptional over the years. Undoubtedly, it is also one of the key characteristics that has made individuals all across the world to migrate to America. A country where opportunities are prevalent and individualism is propagated is truly an element that makes this country exceptional. It is clear that USA has played a major role in many elements, both domestically and internationally that has allowed it to be an influential country. Issues such as westward expanionism, racism, reformation, industrial revolution are just few aspects that resulted because of American Exceptionalism. Hence, America continues to be exceptional because of the opportunities, firm belief in changing status quo, and diversity that it has celebrated over the centuries.One of the key reasons why America is exception al is because America is perceived as the â€Å"Golden land of opportunity,† many immigrants come to America for a better future. Without a doubt, many individuals immigrate to America because it allows them to harness their growth. The idea of obtaining their own version of American dream through â€Å"life, liberty and property† is a concept that makes America so unique. The true version of living the American dream can certainly become a reality for these individuals. Individuals are motivated to work hard for themselves to progress further in life. This mutual symbiotic relationship between the citizen and the nation itself is truly exceptional. Unlike other countries which continue to emphasize the well-being of the nation, Americans pride themselves in being â€Å"individualistic.† This theology has been the pinnacle point of what makes America truly unique and fueled westward expansion. America became the symbolism of pure individualism chasing the  "green power.† In addition, the expansionst movement also represents that of the quest for the â€Å"American Dream† that the new immigrants desired when they reached the â€Å"promise land† In essence, Looking at America back in the 1800’s, the westward expansionism was because of the young nation’s desire to expand its horizons. It was an accumulation of greed, individualistic American dreams, and a young nation’s desire to be in conquest. It was evident that this was attained within the American mentality at that time. American Exceptionalism influenced US domestic policies in many ways. First and foremost, it has made America a true super power because it has allowed America to focus within itself. Because of the US involvement in world affairs, the crackdown on terrorism has been a very provocative one1.Without the American involvement, the birth of United Nations would have never been initiated. This itself is a huge testament to how Am erican involvement has been a focal point in world affairs. The initiation of the United Nations is just one example of American influence in world affairs. The United Nations is a collaborative effort that has allowed the nations to put aside their differences and come up with a joint body of resolution. Although the United Nations was an anti-measure of American principles during the 1930’s, it showed that American mentality was flexible and circumstantial. America was ready to change its philosophy based on the circumstances it faced with. This mentality was a

The electric car , Practicalities and Prospects Essay

The electric car , Practicalities and Prospects - Essay Example In the context of this reality some of the states in the U.S. have passed laws requiring that a minimum percentage of sales made must be zero emission vehicles. Although the law does not explicitly mention electric car, they are the most feasible alternative as of now (Lave, 2005). Also, helping the case for electric cars are chemicals such as carbon monoxide, nitrogen oxides and volatile organic compounds are extremely hazardous to humans as well as the ecosystems they live in. Several studies have shown that the exhaust gases released by petroleum run cars are the contributor to this pollution. This pollution has no small part to play in the general increase in temperatures across the world, also called â€Å"global warming†. At this juncture the introduction of electric cars in the market is not only a good business opportunity but a better alternative for humans and their environments alike. In this respect, the prospects are quite good for electric cars in the near future, until a better technology replaces it (Newbery, 2001). On the flip side generating electricity for recharging batteries can lead to significant harm to the environment. A transition to electric cars, as made compulsory already in some parts of the world, is proven to be no more environment friendly than cars that run on low-emission petrol. Factories making lead-acid batteries would release higher levels of toxic lead. Low-toxicity batteries on the other hand are not yet suited for mass manufacture (Ochoa, 1997). The possible dangers of rechargeable batteries are illustrated in the following passage: â€Å"For vehicles that are to be mass produced in the future, lead-acid batteries are likely to be the only practical technology. Smelting and recycling the lead for these batteries will result in substantial releases of lead to the environment. Lead is a neurotoxin,

Ethics and Legal Environment, Business Association and Torts, Critical Assignment

Ethics and Legal Environment, Business Association and Torts, Critical Thinking - Assignment Example The negative publicity can affect the firms' performance in the market and Gabe’s tenure might also cause dissension within the organization itself, especially among the shareholders who are intent on making a profit. To decide on this matter, Badaracco impresses on the decision maker to judge responsibly. Ultimately, he proposes the evaluation of the interests of all the stakeholders involved. The idea is to determine the benefit so that the decision will achieve "the most good and the least harm" (p.5). The entire list that should be evaluated to determine the net benefit can be constituted by the entire organization. This variable is representative of the shareholders, the employees and Garry, himself, as the owner. Such evaluation, however, is complicated by the fact that a dismissal may have a mixed impact internally. For instance, the organization may benefit from it as it could achieve favorable market perception. However, the organization could also suffer from being kept out of a beneficial chairmanship. To resolve this, one could try looking at specific details of the case. An outline of these relevant facts can reveal the best possible benefit for the organization. First, there is the fact that Gabe is not only a productive leader but he also excels in forging relationships. He has great people skills, a trait that helped him earn the chairmanship in the first place. It follows, therefore, that he has excellent relations with both employees and shareholders alike. He must, therefore, be well regarded among these stakeholders. Calls for his dismissal, hence, may not be strong within the firm. It is also helpful to consider several mitigating circumstances. There is Gabe’s work for the community and his causes. In addition, there is the motivation behind the exposure of Gabe's criminal record. Skeeter had malicious intent in leaking Gabe's story to the media.

Autism Research Paper Example | Topics and Well Written Essays - 1750 words

Autism - Research Paper Example From the research in this paper, it would be shown that indeed, parents play a critical role in ensuring that autistic children become manageable. Introduction Autism refers to a core disorder among the pervasive developmental disorders which evidences before age 3. The National Institute of Mental Health, NIMH describes autism as a syndrome rather than disease and also as a developmental disorder, hence its influence on growth and development aspects. This has been attributed to genetic factors, environmental causes and brain injury. It has been acknowledged as a dimension and conceived as a spectrum that causes children to have varied degrees of complications in communication, lack of imagination, exhibition of repetitive behaviors and difficulty in social interaction. The constantly revised prevalence of autism ranges between five to sixty cases for every 10,000 children aged 18 and below without the consideration of less severe forms of the disorder such as pervasive developmenta l disorders and Asperger’s disorder (Altiere and Kluge 83). McConachie and Diggle (120) cite the male to female ratio of prevalence at 4.8:1. Any chronic illness presents serious challenges to the individual and the individual’s family at large. But autism has been considered among the most challenging to manage of these disorders with various scholars citing varied challenging traits exhibited by autistic children making it difficult to offer appropriate care like that given to normal children. According to Altiere and Kluge (83), autism would be characterized by communication impairment, self-destructive and aggressive behaviors and low social functioning. In addition to language problems among such children, there would also be troublesome symptoms which include inappropriate public behavior, tantrums and self destructive behaviors. Autistic children present stressors and unique challenges to the parents due to the ambiguity in diagnosis, lack of adherence to the no rms of the society and the long duration and severity of the disorder (Altiere and Kluge 83). In as much as autism symptoms would be exhibited in early childhood, it takes long before appropriate diagnosis would be done. The process of diagnosis would normally be complicated especially when a biological marker misses, encountering such problems among medical practitioners becomes infrequent and due to the normal variations that exist in child development. Even with the diagnosis of autism, the problem of unavailability of treatment persists. Most children would be diagnosed as retarded hence the administration of the wrong approach to treatment (Kogan et al. 1398). The public knows little on autism hence the hostility and insensitivity from the public on parents of autistic children who behave inappropriately in public. The prognosis of autism has also been noted to be limited. Therefore, the important role that parents being part of the family unit would play in ensuring that autis tic conditions in their children become manageable to a larger extent should be appreciated. Even though majority of studies have focused on mother-autistic child relationship, fathers too have a parental role to play in managing autistic children. The involvement of both parents in the care of the autistic

LAB one Report Example | Topics and Well Written Essays - 250 words

One - Lab Report Example Upon a thorough analysis of the lab, the following is what was found out (Sanders 2007). It is vital to note that, I firstly noticed that, the number of packets captured was dependent on the size of a particular URL. That is, the smaller the URL the lower the number of packets and the bigger the URL, the higher the number of packets. Additionally, I perceived that the first two packets in the beginning of trace are in most cases made up of equal size while the third one is of the smallest value compared to the other two. Furthermore, I noted that when the value (200 OK) appears in a trace result, then, it means that the fetch operation of a particular URL or website site must has been successfully executed (Sanders 2007). Lastly but certainly not the least, regarding the lengths of the network packets, the following is what was captured. The first one is of the length 76 units. The second one was of the same size at the first one, which is 76 units. The third one is of the length, 64 units (Sanders

S there a genuine right to have children, and if so how far does it Term Paper

S there a genuine right to have children, and if so how far does it extend Explore either the question of an individual r - Term Paper Example This paper is a critical evaluation of the human’s natural right to have children as a comparative debate on different socio-economic and political scenarios of different countries. Genuineness of Right to Have Children This question is, perhaps, the most personal one for most people. Having a child is the most basic reason behind legitimate relationships between male and female by form of marriage in all the demographic groups. It is a subject under the religious and cultural jurisdiction of the mankind. Many societies, even if it is a part of an overpopulated country, have a greater speculation on the outcome of a marriage and they think it is the most basic success signal of an adult’s life. According to some suggestions, â€Å"associated with the right to marry is the right to have children, if one chooses, without arbitrary governmental interference.† (Keetley &Pettergrew 212). Since the term ‘marriage’ is a closer associate of religious and cul tural fashions of people, the need for respecting the expectations about marriage becomes a responsibility of the couple. In such a scenario, the need for relating this very question to the social and religious norms of civilized communities across the world is of prime importance. An exploration into the argument to support birth control policies and individual rights to decide the number of children should travel through the studies of different countries and cultural groups besides the influence of many ethical and religious factors facing the human life. Moreover, the entire world today is focusing on the reservations on unprepared pregnancies by adopting medical and spiritual measures to curb the problem of unwanted births for the safety of dignity of even the unborn children from being thrown to desperate living conditions owing to the present day social conditions. Social implications of birth rate rise According to Duane, from the political point of view, the standardization of the population of a country by limiting the birth rate is meant for its economic sustainability and the retained capability to provide educational and employment opportunities to its citizens. There are evidences of some developments in the field of classified breeding for a better generation in countries like America. If scientific approach to quality control of human community is an option for some countries, strict regulations on limiting the birth rate is a choice for countries like China, whose single child policy is a strong example of the government’s intervention in the individual choice of having children. However, there are drastic effects on the social balance when certain governments implement such policies. Situations in some countries worsen in the spiritual and social prospects along with the increasingly biased approach of parents towards girl children. Most people prefer a choice of male children for their assumed financial and social security concerns to girls by indirectly causing a dip in the sex ratio. From a humanistic perspective, it is the right endorsed to every individual to have the natural right to reproduce. All the developments in the world today are the result of such passages of generations.

Abuse in the Novel Beloved Essay Example for Free

Abuse in the Novel Beloved Essay Many of the characters from the novel Beloved suffered extreme abuse. Sethe, an independent mother, was no exception to the abuse. Sethe survived through many different accounts of mistreatment. The school teacher’s nephews made Sethe suffer the cruelest oppression. They held her down against her will, while she was pregnant, and brutally stole the milk that her body was producing for her child. This is the worst pain for Sethe because, besides the obvious obtrusions, she feared she would not be able to provide for her baby after it was born. A mother’s worst fear is being unable to provide for her children and this is the fear they instilled in her. This was not the end of the violence toward Sethe from these[insert a word that means a group of abusers here]. When the school teacher founds out that Sethe tells of the mistreatment she suffered because of his nephews he orders them to whip her. Sethe is brutally beaten by this group of young men. The result of the merciless beaten is a form of large scars that shape a tree on Sethe’s back. The tree may be a symbol of a family tree, and in Sethe’s case an incomplete family tree. Sethe’s family tree is incomplete because she killed her daughter, Beloved. The ghost of Sethe’s murdered daughter, Beloved, haunts the house where Sethe and the rest of her family live. The ghost torments them enough to drives away Sethe’s two sons, Howard and Buglar. Sethe undergoes torment from almost every possible angle but she refuses to run away any more.

Strategies for Learning Mathematics

Strategies for Learning Mathematics Introduction: This essay focusses on assessing and monitoring the progress of learners using different strategies during the period of ten lessons focussing on two units of mathematics. School X has structured assessment for learning, every lesson is designed in a way that every student is assessed in different ways. The research is focussed on year 7 mathematics lesson. This class is set 2 mostly high ability students however few students should be achieving their targets. Gould and Roffey-Barentsen (2014) provide a useful definition of assessment as having a key role in the planning process as well as delivery of teaching. Assessment serves a number of important uses in that it helps consolidate and check learning as well as providing feedback to those who require it. My school expects me to use a vast number of assessments when teaching. We use many forms of assessment such as, initial, diagnostic, formative, and/or summative to be able to deliver inclusive teaching and learning. I have selected two units 1) surface area and volume of prisms and 2) Ratios and proportions. The purpose of unit 1 is to help students extend their knowledge of area, perimeter, and volume to include surface area. The major goals NCTM proposes are for students to understand quantifiable characteristics of objects and the units, systems, and procedures of measurement. The purpose of unit 2 is that the concepts of ratio and proportionate fundamental to mathematics and important in many other fields of knowledge. Many phenomena can be expressed as some proportional relationship between specific variables (Chaim,Keret,llany, 2012). Literature Review: Monitoring is the skill of effectively overviewing and analysing a learning situation (Headington, 2000). In schools context, professional monitoring systems (Tymms 1999) exist in parallel with the monitoring of learning in the classroom. Assessment is the closer examination of pupils learning (Headington, 2000). It is reporting as a central issue in teaching and learning throughout education as it lacks consistency primarily due to each teacher within the school has adapted a different method of assessment and this is what makes one teacher a good and another poor. In England, since 1988 Education reform act national testing has taken central stage in monitoring standards in schools (Capel, 2009). Assessment for learning is Any assessment for which the first priority is to serve the purpose of promoting students learning'(Black et al, 2003) . AFL aims to close the gap between a students present situation and where they want to be in their knowledge and attainment. Accomplished teach ers plan tasks which support learners to do achieve their targets. Since 2002 there has been an obvious inclination in some assessment strategy reports in the UK to study alternatives to using external exams for summative valuation of pupils performance. Several research studies have shown that the use of assessment to develop pupils future learning makes a substantial difference, not just to pupils attainment, but to their attitude to learning, their engagement with school subjects and their motivation to do well in these subjects (Black and Wiliam 1998). Formative Assessment A key literature investigation of over 250 sources on formative assessment (Black and Wiliam 1998) found that effective assessment practices can play a influential role in the learning experience, moving an average student, for instance, to the top third of the class but only if certain settings are satisfied. Student tasks required to be aligned, or on target, with learning goals, and students need to obtain meaningful and appropriate response on their performance, as well as targeted follow-up work. To adjust their learning effectually, students need to understand three things: (a) the measures on which they will be judged, (b) where they stand on these measures, and (c) how they can improve (Black and Wiliam 1998, p. 143). Formative assessment has been thought of as providing teachers with more frequent evidence of students mastery of standards to help teachers make useful instructional decisions. In this way, formative assessment is intended to enhance student learning. Research carried out by Balck and Wiliam, and also by projects such as Suffolk Advisory service (2001) into feedback and marking indicates that improving learning through formative learning depends on the following five key factors. These are: Modelling Quality: According to (Bourdillon and Storey, 2002) pupils are more successful when they know what they are learning. This means communicating clearly what the pupils will be learning and how they can recognise their success. Therefore, learning intentions can be shared with pupils through modelling and how learning objective is achieved. According to Lee (2006), objectives can be broken down into small steps called success criteria, therefore its easier for pupils to know what that need to achieve and they can measure it at the end of the lesson. Questioning and dialogue with pupils: Clarke(2005) gives a wide range of suggestions for varying the format of questions in classrooms as it is the quickest and easiest way to assess pupils. I have also developed skills in asking questions across the full range of Blooms taxonomy, from simple recall and comprehension to complex evaluative questioning. The key to success in developing fruitful channels of dialogue with pupils about their learning lies in creating a relaxed and trusting overall climate in the classroom, so that pupils are not afraid to answer, contribute to discussions and make public their thinking or volunteer their uncertainties to you and rest of the class (Clarke,2005). It is best to plan questioning strategy, for instant questions on prior learning to setup the major themes of the lesson, also to check learning and to reinforce learning that has taken place. It is also important to plan how questions will be asked, whether from the whole class, just one group or an individual. Sometimes teachers give no time to students to think and accepts answers from those who raise their hands, and some teachers use no hand policy and giving pupils thinking time (Brooks, Abbott, Bills, 2007). Mini white boards: Another formative assessment idea that engages the entire class and provides evidence of student learning is the white board. Teachers can quickly grasp student understanding and adjust how they move forward. According to Black and Wiliam (1998) teachers need to build in opportunities for pupils to express their understanding. Pupils benefit from opportunities of formal feedback through mini white boards, as this gives chance to pupils to express their knowledge and understanding and to articulate their thinking, and also misconceptions can be spotted straight away. The figure below shows how students learning can be assessed through mini white boards. Dialogue and effective feedback through marking According to the National Research Council report How People Learn (Bransford et al. 2000), timely feedback and revision, on activities congruent with learning goals, is extremely important for developing adaptive expertise, learning, transfer and development. Constructive feedback is vital in helping pupils to progress. Nevertheless, one review of the literature on feedback found that two out of every five feedback effects were negative (Black and Wiliam, 1998). According to Ofsted (1996) marking often fails to guide on how work can be improved, as the information about pupils performance received by the teacher is insufficiently used to inform subsequent work. Target settings can address these difficulties, by taking a defect and converting into a target, offering guidance on how to improve. It has been found to increase pupils motivation and sense of purpose and accelerates rate of progress (Black and Wiliam, 1998). I will be marking books every two weeks, giving pupils targets and showing them example questions to help throug positive feedback on the things they have done well. Marking is guidance to pupils so that they can react upon provided feedback and the aim is for the student to reà ¯Ã‚ ¬Ã¢â‚¬Å¡ect upon their mistakes and answer accurately so that adequate notes are made in their exercise books for revision, it must also include dialogue between the teacher and student so that informed feedback is provided which underlines pupils strengths. School x has a strict book checks every three weeks which focuses on timely and constructive dialogue between teachers and pupils. Self-assessment and understanding how to improve Formative assessment achieves its full potential when pupils become engaged with the process through self-assessment. Pupils who become skilled in self-assessment make impressive learning gains. According to one study, pupils were trained to make regular self-assessment over20-week period and that group made double the progress of the group who were not trained for self-assessment. However, Black and wiliam have concluded that self-assessment is too difficult for pupil, unless they are trained in self-assessment and can understand its main purpose and reflect on their learning effectively. Throughout my lessons self-assessment was vital at the end of each lesson, showing what went well and even better if. Summative assessment: Preparing pupils for external exams and assessment has been an increasingly important part of the secondary teachers role. The purpose behind national external assessments has been clearly formulated, to identify individual achievements, strengths and weaknesses in order to help them in next stages, to enable parents to put their childs attainment in context, to make available to public schools attainment and to help school evaluating their own teaching (Bourdillon and Storey, 2002) . Case study and students progress: My case study includes five students selected after observations and from discussions with my mentor, who I will assess. Their names are coded as Student E,F, G, H and I and in the table below I have mentioned why I would like to assess them during this course of study and check if by the end of the research they have achieved their targets. Table 1: Shows the description of students and their current and target grades I have monitored throughout the course of 10 lessons of the above students when the learning outcome does not meet the learning objective for the class or groups or individuals. Such monitoring when analysed, can provide an insight into the teaching and learning which is taking place. The subject monitoring sheet for maths lessons (Figure 2) shows an example of this. The learning of the five targeted students was monitored for a course of two units against learning objectives drawn from national numeracy strategy. The monitoring was coded as follows: Figure 2: Subject monitoring sheet for maths This data shows the results through the formative assessment I have collected. The research proves one of the best ways to check if pupils understanding is to ask questions. During my first few lessons, the typical response was same children continually have their hands up, and usually in order to elicit the right answers , teachers uses the right children, and I did the same in my first 2 lessons. From third lesson I changed my tactics and targeted students who were not participating in the class, or I used to wait for more hands up, and encouraged students to raise hands through E-praise. Student E is very shy, she was reluctant in the beginning to answer, but I encouraged and praised her to answer, since then I can see her raising hands for not all questions but some Students E, F and H has shown significant improvement during target questioning, they were more attentive and responsive. Setting a routine of target questioning resulted in pupils raising their hands up without asking. I cultivated the classroom atmosphere where more and more pupils are prepared to open up and share their thinking about their uncertainties. To accomplish this approach requires full sensitivity, knowledge of your pupils, first-rate interpersonal skills as well as perceptiveness in formulating adroitly posed questions. In my practice, I always start with open end questions to give students a chance to think and then I try to develop a structure in their mind through these questions and then moving on to close end questions to scaffold their understanding. Target questioning helped me to clear misconceptions throughout my lessons. Refereeing to all my lessons, I have used mini white boards instantly in each lesson, introduce a topic, show them at least two questions and then check their understanding on the mini white boards, I get instant feedback from every child. They arent broadcasting that they think they dont understand something, they give me an actual mathematical answer from which I judge the accuracy and target the misconceptions. It is more subtle than directly admitting you cant do something in front of your peers. They allow algebraic answers just as easily as numerical or wordy ones. You know which kids to differentiate for at both ends. For example student E and H along with some other students showed weakness understanding the concept of surface area of prisms, and picked it up their misconceptions through mini white board activity, it was mostly to do with area of a triangle. Therefore, The next lesson I did a revision lesson on same topic so that all misconceptions were cleared, and in lesson 3, both student E and H showed significant strengths. Similarly in lesson 8, student G showed weakness, which I assessed during white board activity and I made sure that student G understands it properly, as I probed targeted questions throughout lesson. This data also helped me to mark students work, so that I can compare the assessment I performed during class through mini white boards and questioning is correct or not. I marked students work and homework. Homework in school x is given twice a week to each year group. According to Ofsted, marking reinforces underachievement and under expectation be being too generous or unfocused. Therefore, I marked with feedback on each mistake as shown in the example below. I modelled the incorrect questions step by step and asked them to do it again. I also made homework spreadsheet, which showed me exactly how many questions students attempted were correct as shown in table below. Table 3: Shows the percentage of correct answers students did in each homework. This table helped me to understand pupils misconceptions and therefore, I gave questions as starter which I saw were most difficult. I also followed students homework by rechecking if they have corrected the mistakes in the following lesson, as the list provided me clear instructions which students book I have to check. By following this routine, Student G made remarkable change in providing her homework with full potential. The class slowly developed the routine of teacher and student dialogue, by making students aware that if I have made any comments, its students responsibility to check it and comment on it, and if the comment is about redoing the questions than it has to be done again. It can be noticed from the table that students homework percentage got better each week. Year 7s were not aware of self-assessment, therefore I briefed them with three key points with: During my first three lessons I used the slide given below, by giving them examples of how they can think and evaluate their learning. Students were questioned to summarize the learning objectives and success criteria before they embark on the task. From lesson four, when people were confident I used the slide below to make them think themselves without giving the example. Students F, H and I books showed clear evidence that they were honest about their reflection and were trying in the next lesson to make their learning better. Figure 6 and 7 shows some examples of pupils reflection Summative assessment was done by unit test after each unit. Before each unit test, a revision lesson was run to clear the misconceptions as the books were marked before the revision to check students understanding, their homeworks and self-assessment. After each unit test, teacher marked the test and made two comments on what students did well at, and two comments what they need to improve on. As shown in the picture 9 below. Students evaluated their performance in the yellow sheets provided by teacher, on their strengths and on action points. A spreadsheet was also created for each question, which helped me to create green pen questions for students and to check which part of unit test students found most difficult, as shown below in table 7. Green pen questions were prepared by teacher, and were allocated to each student according to the action points as illustrated in the figures below of student E and H. These action questions helps them again to reflect on their mistakes and improve their mistakes. The summative assessment results after two unit test I performed with year 7s are shown below which has shown significant improvement in their grades from previous grades, that they have moved a grade higher from their previous targets. Analysis: Analysing the sequence of lessons and assessments methods used during the period of 10 lessons, assessing through questioning and mini white board activity showed very good results as , it showed me clearly students misconceptions and cultivated the culture of engaging and thinking before answering, but when I marked their books, I saw some very obvious mistakes repeated which I pointed during mini white board activity. There is a potential risk of students copy the answers from peers just of the fear of getting pointed for mistakes and they are hesitant to ask questions. Therefore, mini white board activity is a very effective way to assess students understanding and it has shown a tremendous effectivity during all my lessons as it enables to test the depth of students understanding but it is not 100 percent accurate as students sometimes tend to copy from their peers, if they were targeted and the answer was wrong, they potentially can copy answer of next question from their peers to avoid embracement. It is the same case in questioning, mostly gifted students answer questions. Targeted questions help to encourage students to answer questions, as through diagnostic assessments and marking books, teachers knows which student to target. But if the culture of questioning and use of mini white boards remain there, it will help students to try harder and remain attentive throughout lessons. Assessing through marking books gives a very clear idea that how much progress student has made in the class and by doing their homework. Spread sheet of homework helped me and I asked some students to come during break time to clear their misconceptions, I also ran revision lessons where I cleared those concepts and did target questions from less progressing pupils through marking books. During marking books I started a dialogue with students, for example how this question can be made better and by giving them model answers, as soon as pupils got their books back they had to comment on their mistakes, which helped in building an environment of students teachers dialogue. Similarly self-reflection helped students to start thinking about their strengths and weaknesses and it consolidates their learning more. In each lesson they commented about something to improve and what they did well at, it improved the sequence of learning and each lesson showed evident improvement. Since year 7s started to reflect on their learning during my teaching, it is still very confusing for some students what to write but I still encourage them to summarize their learning objective and think before writing. Finally the summative assessment triangulates the research, Students E,F,G,H and I have made tremendous effort through these weeks and shown that through these assessments they have already reached their targets. References Headington, Rita. (2000). Monitoring, assessment, recording, reporting and accountability. London: David Fulton, 8,9 Last name, First initial. (Year published). Title. Edition. (Only include the edition if it is not the first edition) City published: Publisher, Page(s). Gould, Jimm. And Roffey, Jodi. (2014). Achieving your Diploma in Education and Training. Sage publications ltd. Chaim, Keret, IIany, David, Yaffa, Bat-Sheva. (2012).  Ratio and proportion. Rotterdam: Sense Publishers, 1. Cambridge-Community. Getting started with assessment for learning. [online] Available at: URL [http://www.cambridge-community.org.uk/professional-development/gswafl/index.html] Black, P. and Wiliam, D. (1998). Inside the black box: Raising standards through classroom assessment, Phi Delta Kappan 80(2), 139-148. Bransford, J.D., Brown, A.L. and Cocking (2000). The Design of Learning Environments: Assessment-Centered Environments. How People Learn: Brain, Mind, Experience, and School. Washington, DC, National Academy Press, pp. 131-154. Wilson, M. Scalise, K. 2006, Assessment to Improve Learning in Higher Education: The BEAR Assessment System, Higher Education, vol. 52, no. 4, pp. 635-663. Stiggins, R. 2005, From Formative Assessment to Assessment for Learning: A Path to Success in Standards-Based Schools, The Phi Delta Kappan, vol. 87, no. 4, pp. 324-328

Rising Concern On Environmental Issues Marketing Essay

Rising Concern On Environmental Issues Marketing Essay There has been a rising concern on environmental issues worldwide nowadays. Ministry of foreign affairs statistic shows that over the years, the temperature has been rise because of carbon dioxide trapped and green house gases have affected the global climate. This change will affect the people live all over the world. This also includes access to water, health, food and the well being of the environment. Todays consumers have started to realize that their purchasing behavior actually cause a huge impact to the environment. Therefore, companies should practice offering environmentally friendly products and service to people to prevent this world become worse. Although, Malaysia has undergone an excellent development followed governmental efforts to attract foreign investor to come and invest for a green product development in Malaysia, the practices of environmental responsible behavior are still low among Malaysian consumers. An example of the lack of environmental responsible behavior is shown in an article in Bernama whereby garbage thrown by one of the state in Malaysia residents is the main cause of river pollution in the state. According to a survey which was conducted on line by global market insight and information group, on the aspect of eco-friendliness of habits and behaviors only 8% of Malaysian respondents responded that they have changed their behavior in a greatest deal to benefit the environment. In addition 83% respondents reported that their views on a companys and their Colleges friendliness to the environment would influence their purchases of products and services. Therefore, studying the determinants of generation-Y consumers green purchase behavior will be definitely benefit green marketers. Generation-Y (also known as a millennial) is defined as A label attributed to people born during the 1980s and early 1990s. Members of Generation Y are often referred to as echo boomers because they are the children of parents born during the baby boom (baby boomers). Because children born during this time period have had constant access to technology (computers, cell phones) in their youth, they have required many employers to update their hiring strategy in order to incorporate updated forms of technology. In a simple word, generation-Y grew up with a technology and relies on those things to perform their job and their task. In addition, when going through a literature review in Malaysian context, there are still a gap existed between environmental knowledge, intention and behavior towards green product. [Said et al. (2003)]. Even though employees that have vast knowledge about green products in ISO 14001 certified organizations not necessarily would buy a green products. Therefore, factors those determine and affect consumer especially Generation-Y to purchase a green product would be worth to find out. 1.1 BACKGROUND OF THE RESEARCH Nowadays its nearly impossible to go shopping without finding a plethora of products that claim to be environmentally and consumer friendly. Oddly enough, many cheap and eco-friendly substances, such as vinegar, have been used for years as home cleaners. Whether you buy a green cleaning product at a store or use something on hand in your pantry, you can reap the benefits of choosing products that are gentler on you and the environment. Environment is defined as what surrounds a thing or an item or in other words it means the surrounding. It could be a physical element which is physical environment, that includes the built environment, natural environment such as air, water, land, atmosphere and etc or it could be human environment where people surrounding the item or thing which also known as the social environment. Today environment is getting worst and worst. Many environmental issues arise. Environmental concerns have been growing in recent years. One of the examples of environmen tal issue is global warming. Global warming and climate change refer to an increase in average global temperatures. Natural events and human activities such as burning garbage and waste are believed to be contributing to an increase in average global temperatures. This is caused primarily by increases in greenhouse gases such as Carbon Dioxide. The greenhouse effect keeps the earth warm when functioning normally. For the first time in history, human activities are altering the climate of our entire planet. According to (Jack, 2010), in less than 2 centuries, humans have increased the total amount of carbon dioxide in the atmosphere by 25% from the burning of fossil fuels and the destruction of forests. In addition to the natural fluxes of carbon through the Earth system, human activities, particularly fossil fuel burning and deforestation, are also releasing carbon dioxide into the atmosphere (The Carbon Cycle; the Human Role, Earth Observatory, NASA). Green product is define as a product products that produce limited carbon footprints; they may require fewer resources to produce, consume less energy or emit fewer hazardous emissions.  Green product is also a product that is non toxic, water-efficient, and also recyclable and biodegradable. There are many green products that have been produce for people in the market. For example household cleaner. Phosphate-free dishwasher and laundry detergents are green because they do not discharge environment-damaging phosphates into waterways. Other examples of green cleaning products are those labeled certified biodegradable; these have passed several stringent tests relating to biodegradability and environmental impact conducted by an independent certifying agency. According to Consumer Reports, the certified biodegradable label is more meaningful than a general biodegradable label. Glass and metal cleaners, kitchen and bathroom cleaners, and laundry detergents are products that might car ry this label. According to EPA (Environmental Protection Agency) research, the air inside the typical home is on average 2-5 times more polluted than the air just outside its walls. For the most part, indoor air pollution is created by the use of toxic chemical products like household cleaners. An EPA report stated that indoor air pollution is one of the nations most important environmental health problems. The EPA also concluded that household cleaners are 3 times more likely to cause cancer than air pollution. Walk down the cleaning product aisle at the supermarket and notice the strong toxic odors, even though the packages are tightly sealed so they cannot leak. Those same vapors remain in a well sealed home. A 15 year study compared women who worked outside the home and those who did not. They found a 54% higher death rate from cancer in the women who stayed home. The study concluded that the increased death rate was due to daily exposure to hazardous chemicals found in ordinar y household products. What is not being reported are the slow poisonings that occur in every home from continual exposure to household cleaning chemicals. A report by the Consumer Product Safety Commission found that 150 chemicals commonly found in homes have been linked to allergies, birth defects, breast cancer, testicular cancer, prostate cancer, declining sperm counts, and psychological abnormalities. Generation Y are the cool generation, they embrace brand and live in the new world of digitize communication. Thus that might be interesting to find their perception and their level of awareness towards environmental issues that the world is facing nowadays. Gen Y has grown up in a very structure, busy and over planned world. Also, Gen Y is made up of confident, optimistic young people who feel valued and wanted. In a article of science daily, Gen-Y is a people that will go all the way when it comes to saving the environment as long as it benefit to world economic and environment. They are maturing into a pragmatic generation that wants to do the right thing for the environment but also has real economic concerns PROBLEM STATEMENT Consumers or practically customers are the sellers and buyers that boost the countrys economy. Therefore, many firms are actually putting many efforts in order to attract more customers because these customers create businesses opportunities and generate profits to them. As the world nowadays facing so many problems regarding to a environmental issue, the consumers and their attitudes or behaviors to purchase a green product are the important factors to be considered. Consumers nowadays have more choices due to the effects of globalization. They will prefer the function of the product rather than the brand or whatsoever to ensure a healthier future. To determine the current level of consumers preferences towards the green products. To determine what are the determinants or factors of consumer preferences towards the green product. To determine the consequences or effects of consumer preferences towards the green product. RESEARCH OBJECTIVE Awareness towards environmental issue that the world nowadays facing play a major role encourage people to purchase a green product. Thus, this study is attempts to relate on the various variables that influence consumer especially generation-Y to purchase a green product. The objectives are as the following: * To study the factors affecting the consumer especially Gen-Y to purchase green product. Gen-y is a new generation and It is crucial to understand as they are more advance and modernize. Thus, several researches have been conducted in order to understand consumers in a way that how they behave, and what are the factors that cause them to behave or react to the responses of the products. Leading factors such as price and quality are always the top concerns to the consumers. Product attributes will moderate the effects of price on quality judgments. Partial of the consumers may focus on buying low prices goods and neglect the quality of the products. This group of consumers takes the price as a measure of sacrifice. For instance, consumers take the price served as the benchmark for comparing utility gains from the quality of the product. One the other hand, some portion of the consumers will be willing to pay a premium price for the quality and function of the products, as they are very sensitive to the signals of the quality of one product. Thus, it is hope that this stud y will contribute further to the understanding of factors of price and quality that may lead to the consumers prefer for a green product * To understand the awareness level of people about Go Green campaign. Nowadays, there are many environmental campaign have been organized by a government and private sector. This campaign is aim to encourage people to more concern about the environment. Thus ,it is hope that this study will explore how people react to a environmental campaign and what is their level of awareness about the awareness campaign. * To examine the benefit for people involvement in Go Green program. We might be asking, how we will benefit from getting involved in this environmental campaign. Well, recently there has been an increase in events directly related to the availability of natural resources. For example energy shortages that resulted to load shedding, change in weather patterns and water shortages. As a result, civil society is recognizing the need to manage our natural resources more effectively and responsibly. In doing so, we can ensure positive effects on our health, quality of life and even the cost of living. Thus, this study will help people to getting known more about what they will gain if they participate in the environmental campaign. *To discover what consumer perception towards green product green product. In curiosity to identify what are the main components or criteria that consumer especially gen-Y are looking forward in order to purchase a green product. It is true that each and every one of us are special and unique in the way we are, thus, every consumer has their very own perception in purchasing a green product. Different people from different backgrounds may have different perceptions on these products. In addition to that, different demographic groups may have different perceptions to this kind of product as well. Thus, this study will help to identify whether the consumer especially gen-y prefer to buy a green product or not to safe a mother of earth. 1.4 SIGNIFICANCE OF STUDY This study is crucial as there are a lot of green products have been selling nowadays. Obviously, when we talk about green product, the price for that particular item might be so expensive. The study on factors affecting consumer especially Gen-Y buying a green product may allow us to know in depth why are previous efforts taken does not produce as it is thought it would be. Based on the study conducted, motivations towards the environment, knowledge on green product, social norm, awareness and self-image have an impact on the consumer especially Gen-Y buying a green product. Government may need to enhance its program in educating people green product. New and more interesting Go Green program and method is a definite necessity in motivating people to increase their interest/awareness on a green product and indirectly motivates them to purchase it. 1.5 SCOPE OF STUDY The research focus on students in Multimedia University (MMU) Melaka campus which comes from various demographic backgrounds such as the faculty, ethnicity and nationality. The focused respondents are a great resemblance on the exact population in Malaysia. 1.6 ORGANIZATIONAL OF RESEACH 1.6.1 Chapter 1: Introduction Regarding this chapter, it introduce the background of this research such as why do people trade in order to get imported goods from other country. Thus, this will create a preference among the consumers locally and abroad to consume and purchase foreign made products. These sections will explain in details in the of consumers preferences from the Malaysian perspective and as well from the global view for foreign made products. This chapter also recognized the problem statement and the research objectives for this research. Finally, the justification of the research will help to justify the benefits and those who will gain in this research. Chapter 2 : Literature Review A thorough study will be conducted on the dependent variable and independent variables. The main purpose for this chapter is to weigh the pros and cons of the topic and to discuss in details on the ideas and knowledge concerned. In this chapter, every definition of the dependent variable and independent variables will be cited from the journals in order to strengthen every point mentioned. Several of arguments and various points of views from different authors in order to provide a stronger formation of each point can be founded in this chapter. In addition to that, this chapter explains the relationships on several independent variables relate to the dependent variables. 1.6.2 Chapter 3 : Research Methodology Research methodology is usually conducted after the thorough study of literature review. In this chapter, theoretical framework will be form to illustrate the relationships between the dependent variable and the independent variables. Hypotheses or a proposed explanation which were made on the basis of limited evidences will explain the relationships between two or more variables. All the hypotheses stated will be tested together with empirical data. This chapter also includes the description of the sampling data, data collections and as well as the development of the questionnaire for this research. Chapter 4 : Data Analysis After questionnaires are collected from all the respondents, then few tests will be conducted to test on the validity and reliability of the results. The responds of the questionnaires from the respondents are represented by a set of numbers that symbolize their own significant meanings. Whereas the tests that will be carry out are to analyze the responses from the respondents so that it will derive to a stronger conclusion at the end of this research. Chapter 5 : Conclusion This chapter will provide the final outcome of this research. Thus, the final results will be explained and we will be able to identify how the exact hypotheses that formed earlier are hold. Chapter 2 Literature Review In a general definition, green product is known as an ecological product or environmental friendly product. Shamdasami et al., (1993) in their research defined green product as the product that will not pollute the earth or deplore natural resources, and can be recycled or conserved. Green product is a product that has more environmentally sound content or packaging in reducing the environmental impact (Elkington and Makower, 1988; Wasik, 1996). In other words, green product refers to product that incorporates the strategies in recycling or with recycled content, reduced packaging or using less toxic materials to reduce the impact on the natural environment. Krause (1993), found that consumers will becoming more concerned about their habits and the impact on the environment. The consequence of this is that some of the consumers translated their environmental concern into actively purchasing green products commitment (Martin and Simintiras, 1995). Todayà ¢Ã¢â€š ¬Ã… ¸s teenagers are c oncerned about environmental problems (Lyons Breakwell, 1994; Lee, 2008). Studies have shown that youth are more concerned and more informed about environmental problems than the adults (Van Liere Dunlap, 1980; Diamantopoulos, Schelemilch, Sinkovics, Bohlen, 2003), and teens who consider they to be knowledgeable about environmental issues tend to report higher levels of concern (Lyons Breakwell, 1994). There are many reasons and factors that affect consumer especially Gen-Y to buy a green product. Concern for the environment is perceived to be important in encouraging consumer to participate in green program and also buying a green product. Research finding suggest that, moral concerns determine several curtailment behaviors (Goldstein et al., 2008; Hage et al., 2009; Thà ¸gersen, 1996). However, studies on the influence of moral concerns on consumer high involvement buying decisions with environmental implications are rare (Thà ¸gersen, 1999). This is a problem since overlooking an influential determinant might hinder or delay successful diffusion of environmentally friendlier products and innovations. Other researcher also revealed that despite expressing concern towards the environment the consumers were unwilling to purchase or pay a higher price for environmentally friendly products (Jay, 1990; Ottman,1992; Schlossberg, 1991). A more recent report by the RoperASW (2002) prod uced somewhat disappointing results with overall environmental concern among the general population on a decline with 59 per cent of the general population not even thinking of participating in environmentally friendly activities. Kristensen and Grunert (1991) said the levels of general environmental knowledge among consumers have increased significantly over recent years. This may have been expected, since a number of new green product lines have been introduced in a market. (Bohlen et al., 1993). Knowledge and attitude towards environment are very important to influcence consumer especially Gen-Y To buy a green product. There is a general belief among the researchers and environmental activists that through purchasing environmentally friendly products or green products, products with recyclable packaging or properly disposing of non-biodegradable garbage, consumers can contribute significantly to improve the quality of the environment (Abdul-Muhmim, 2007). The quality of the environment depends critically on the level of knowledge, attitudes, values and practices of consumers (Mansaray and Abijoye, 1998). Attitudes are the most consistent explanatory factor in predicting consumers willingness to pay for green products (Chyong et al., 2006). This means that price is not the main factor in preventing consumers from purchasing green products if they are pro-environment. Researcher also found that Influencing consumer behaviour is a complex and difficult task requiring knowledge of its determinants. consumer knowledge and attitudes are determinants of behaviour (Engel et al., 1993), many researchers have attempted to understand the relationship between purchase behaviour and knowledge /attitudes. The studies from those by Arbuthnott and Lingg, (1975); Geller (1981); Maloney and Ward (1973); Muller and Taylor (1991); and Schahn and Holzer, (1990) have shown that environmental knowledge has little impact on purchasing behaviour. However, Dispoto (1977) concluded that environmental knowledge was a good predictor of environmentally sensitive activity. Grunert (1993) found that knowledge of the benefits of a green products use on the environment may have an impact on whether or not that product is purchased and used. Arbuthnott and Linggs (1975) in a study of environmental behaviours, knowledge and attitudes, suggested that environmental knowledge acts as a mediating variable for environmental attitudes and behaviour. Synodinos (1990) stated that more positive a ttitudes may result by increasing knowledge about environmental issues (p. 168). Cohen (1973) found that groups of students who were taught courses with a high environmental content, i.e. were given more environmental knowledge, had different attitudes toward the environment than the control group who were taught courses with a low environmental content. Maloney and Ward (1973) found that the attitude of consumers towards environmental protection was significantly more positive than their knowledge of environmental problems. They also stated that despite its current popularity, the average person appears to know very little about ecology (p. 585). Dispoto (1977) made similar conclusions, stating that subjects à ¢Ã¢â€š ¬Ã‚ ¦ were more emotionally involved with the environment that knowledgeable about it (p. 457). When translating these results into the context of green product lines, these findings would suggest that consumers will have a positive attitudes towards green product lin es without actually knowing how they impact on or preserve the environment. Certain theorists believe that personal norms are the attitudinal factor seen as closest to actual behavior. In relation to green activities, the personal norm reflects a moral obligation to act in an environmentally responsible manner. A key assumption is that personal norms develop through the formation of a consistent personal value system that also incorporates social norms. Several researchers have found personal norms to accurately predict green consumer behavior. Studies have also investigated the effect social influence has affect consumer especially Gen-Y purchase green product.The interest in green initiatives is not expected to emanate only from external impositions and inducements but also from the internal sense of responsibility of a firm towards the society in which it exists. For green issues, such sensitivity is intensified by increasing environmental problems such as global warming and pollution. Such problems may also raise awareness and interest of a firm to behave in a more socially responsible manner and reflect an image of due diligence and commitment to sustainability. Green purchasing is primarily motivated by a certain degree of consumer ecological consciousness. Frey and Stutzer (2006) identify a number reasons behind environmental motivation: intrinsic motivations, altruism, internalized norms and social norms. Social norms lead individuals to take into consideration the opinions of the other members of society when choos ing a green product over another: if they think that their acquaintances approve of green product purchase and disapprove of standard product purchase, there are encouraged to buy green products. (Ewing, 2001) Social norms are an important motivator of ecologically responsible behaviour The strength of the normative influence of the consumers family and social groups on purchasing decisions depends on the characteristics of the product (e.g. luxury rather than a necessity, publiclydisplayed or used in private), the susceptibility of theindividual consumer and the coercive power of the group to which the consumer belongs (Hoyer and MacInnis, 2004). Self image is the conception one has of oneself. Study in marketing influence on consumer purchase decision on green product, self-images was influencing green behaviours. This agrees to Lee(2008) finding on concern for self-image as the third predictor of her study. Apart from behavioral aspects, numerous studies have also looked at the r elationship between demographic and socioeconomic variables and purchase green product involvement. Kinnear, T. And Taylor, J. (1973) stated that there has been no signi ¬Ã‚ cant link found between demographic segmentation and green purchase. This could be due to the notion that different groups of people relate to different parts of the environmental agenda Peattie, K. (1995). There have been contradictory results of younger and older age groups concerns about environmental issues Peattie, K. (1995). There is, however, a belief that environmental concern is directly related to a consumers level of education Balderjahn, I. (1988). Based on four surveys, Hines et al. found no relationship with gender.